NEW POSITION AVAILABLE: Sales Manager – Benelux
AUTHOR:
Simon McCabe
RidgeMonkey is one of the UK’s leading angling brands, designing innovative products for carp anglers worldwide. With a growing presence across Europe, we are looking for an experienced Sales Manager to strengthen our relationships with trade customers and help drive continued growth within the Benelux market.
This is a key role focused on developing commercial relationships, increasing sales opportunities and supporting our European expansion. Working closely with retailers, distributors and the wider RidgeMonkey team, you will be responsible for managing existing accounts while identifying new opportunities within the Dutch angling market.
The Role
Reporting directly to senior management, you will take ownership of RidgeMonkey Angling sales activity across the Benelux regions. You will build strong relationships with trade customers, provide regular sales reporting and act as the main point of contact for retailers and partners within the territory.
The successful candidate will have a strong understanding of the angling market, a commercial mindset and the ability to build long-term relationships with customers while delivering growth against agreed targets.
Key Responsibilities:
- Manage and develop relationships with existing trade customers across the Benelux regions
- Identify and develop new retail and commercial opportunities
- Increase brand presence and sales within the Dutch angling market
- Regularly visit trade customers, retailers and partners
- Provide product support, training and updates to customers
- Manage sales forecasts and territory performance
- Provide regular sales reports, market feedback and competitor insights
- Work closely with the UK sales and marketing teams
- Support new product launches and promotional campaigns
- Gather customer feedback to help shape future product development
- Manage customer enquiries and commercial opportunities
- Attend trade shows, events and customer meetings when required
- Ensure RidgeMonkey remains a leading brand within the Dutch market
Requirements:
- Previous experience in sales, account management or business development
- Strong understanding of the angling industry and trade market
- Proven ability to build and maintain customer relationships
- Commercially driven with a focus on achieving sales growth
- Excellent communication and negotiation skills
- Strong organisational and reporting abilities
- Experience managing retail accounts or distributor relationships desirable
- Ability to work independently while collaborating with an international team
- Willingness to travel throughout the Benelux regions when required
Benefits:
- £TBC
- Company vehicle allowance
- Fuel card
- Expenses card
- Laptop
- Hybrid working
- European travel opportunities

How to Apply
Please send your CV and a portfolio of your work with subject ‘Sales Manager – Benelux‘ to careers@ridgemonkey.co.uk
RidgeMonkey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.